From the people who brought you…

…Subservient chicken:

More sexual innuendo and excessive sodium.

Shilling for the new “Chicken Fries” is a band called “Coq Roq” a faux metal outfit that is basically a variation on the “Josie and the Pussycats” idea, although whether or not they solve mysteries has yet to be seen.

From their web site, here are the lyrics to “Cross the Road” one of the four available songs:

FIRST I SMELL IT, THEN I HEAR YOUR VOICE
SHOULD HAVE RUN WHEN I HAD THE CHOICE
I CAN SEE YOU RIGHT ACROSS THE STREET
STANDING STEADY SO MY EYES CAN EAT

RAW DESIRE IS THE FIRE I FEED
CHICKEN FRIES ARE WHAT I NEED
SEE YOU STANDING LIKE A BK TREAT
LONG AND LEAN AND JUST OUT OF REACH

CROSS THE ROAD. THE ROAD. THE ROAD.
CROSS THE ROAD. THE ROAD. THE ROAD. THE ROAD.
CROSS THE ROAD. THE ROAD. THE ROAD. THE ROAD.
CROSS THE ROAD. THE ROAD. THE ROAD. THE

HERE I COME, A HEAT-SEEKING missile
BREAKING OUT WITH A BURNING SIZZLE
I WALK THE WALK, I TALK THE TALK
YOU’LL BE MINE bawk bawk, bagawwwkkk!

FIRST I SMELL IT, THEN I HEAR YOUR VOICE
SHOULD HAVE RUN WHEN I HAD THE CHOICE
I CAN SEE YOU RIGHT ACROSS THE WALK
AND YOU’RE SCREAMING bawk bawk, bagawwwkkk!

CROSS THE ROAD. THE ROAD. THE ROAD.
CROSS THE ROAD. THE ROAD. THE ROAD. THE ROAD.
CROSS THE ROAD. THE ROAD. THE ROAD. THE ROAD.
CROSS THE ROAD. THE ROAD. THE ROAD

Am I alone in detecting a cruising subtext here? And what about the campaign’s more radical notion of shifting people’s identification of chicken from breast to cock?

http://www.coqroq.com/

0 Comments +

  1. I’m still upset that we are celerating The Year of The Rooster, instead of The Year Of The Cock…. well, I’m celebrating The Year of The Cock… oh, fuck it, I just celebrate cock. Yea!!!Cock!!!

  2. Damn you for posting first on this topic! I saw the commercial the other morning before heading out to school and was planning on putting a post together on it today.

    Fie, Furry Man, Fie!

  3. bob your head…
    lift your noble stick raise it to the skies…
    shake your lean white meat…

    no, i don’t think you’re imagining a subtext. love the phallic focus. but then again i could just be projecting.

  4. NO SUCH THING AS A LIMIT
    NO SUCH THING AS TOO FAR
    THIS AIN’T WHAT WE DO
    IT’S JUST WHO WE ARE

    Those wacky kids at Crispin Porter & Bogusky really know how to serve up the viral memeage. This site has a concise summary article from adage.com about the artificial controversy to date, including the belated deletion of the “Groupies love Coq” pictures on the website.

    I wonder when they’ll get around to hiring “the white-winged warrior” to shill their deep-fried artery stuffers.

  5. And what about the campaign’s more radical notion of shifting people’s identification of chicken from breast to cock?

    Except aren’t chicken fries (and rings) made from breasts?

  6. True, but the new shape is phallic and all the reference seems to be about “guy stuff” (a song called “One Arm Bandit???”)and they keep talking about “lean meat” instead of the “tender breast meat” you usually hear about. I read it as “People think of chicken as a girl food (chicks) whereas burgers are for guys” – how do you sell chicken to boys? Make it all about their dicks.

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